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Careerone.com.au runs Labor leadership ad, The Tele urges clients to get tactical this week

Jobs site Careerone.com.au is running a tactical ad campaign around the Labor leadership contest in The Daily Telegraph tomorrow.

The ad is a play on the resignation of foreign minister Kevin Rudd, who quit to contest the leadership of the Labor Party.

The topical ad for the News Limited/Monster.com joint venture was created inhouse by The Tele’s creative services team.

This week, the paper is challenging its advertisers to come up with the most creative, Labor Party leadership contest-related ads.

Online betting site Sportsbet is also running a tactical print campaign around the leadership tussle.

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