Carexpert looks to South Africa for director of marketing appointment
Automotive sales platform Carexpert has appointed Jo-Anne Hendricks as its director of marketing.
In her new role, Hendricks is in charge of leading customer connection and brand growth strategies. She brings over two decades of experience in marketing and leadership to the company.
Prior to Carexpert, she spent over 20 years at South African financial services brand Discovery South Africa, spearheading its marketing for its banking, insurance and health operations.
Her most recent position was head of marketing at Discovery’s behavioural bank, Discovery Bank, where she helped the digital business increase its client list to over one million within three years.
Jo-Anne Hendricks
Carexpert’s chief executive officer, Damon Rielly, said Hendricks’ experience will help accelerate the platform’s growth journey.
“We are thrilled to welcome Jo-Anne to the CarExpert leadership team,” Reilly said in a media release.
“CarExpert is rapidly establishing itself as Australia’s go-to destination for new car buyers, and Jo-Anne’s proven ability to build purpose-driven brands and deliver measurable growth will accelerate our journey.”
Hendricks adds: “Joining CarExpert feels like a natural step for me; the mission of helping Australians buy smarter really resonates.
“I’m excited to bring my experience to the table, strengthen the brand, and help unlock the next stage of growth. Doing this with a team that is innovating at pace and already shaping the market makes it even more exciting.”
Hendricks will be based in Brisbane.
Carexpert is no stranger to hiring established talent for its team. In October 2024, the business appointed ex-Nine and Microsoft journalism and content expert, Matt Buchanan as its director of editorial content. At the time, Carexpert also picked up Marton Pettendy to be its managing editor.
Pettendy was the managing editor of online vehicle marketplace Carsales for over 12 years, between May 2012 and September 2024.
In late September last year, the brand deployed a major media campaign valued at $4 million to strengthen its stance as “Australia’s Biggest New Car Website”.
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