Carlton Cold hide $50,000 in giant ice cube as follow up to ad campaign

Carlton Cold has followed up the launch of its advertising campaign with a competition giving consumers the chance to win $50, 000 hidden inside a giant ice cube located outside Sydney’s Customs House in Circular Quay.

Carlton & United Breweries is inviting anyone over 18 to attempt to win the cash by melting the 1.6m by 3m by 3m cube and finding the bottle that contains the money.

_DSC0154Passers-by will have two minutes at a time to have a crack at the ice using manual hand drills, ice cream scoops and meat hammers.

The cube is made up of 108 individual ice blocks and contains 100 supplementary prizes.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.