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Carlton Cold hide $50,000 in giant ice cube as follow up to ad campaign

Carlton Cold has followed up the launch of its advertising campaign with a competition giving consumers the chance to win $50, 000 hidden inside a giant ice cube located outside Sydney’s Customs House in Circular Quay.

Carlton & United Breweries is inviting anyone over 18 to attempt to win the cash by melting the 1.6m by 3m by 3m cube and finding the bottle that contains the money.

_DSC0154Passers-by will have two minutes at a time to have a crack at the ice using manual hand drills, ice cream scoops and meat hammers.

The cube is made up of 108 individual ice blocks and contains 100 supplementary prizes.

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