Carlton Draught goes retro with ’80s ad and ’70s white can returning for Amber Jubilee

Carlton Draught has brought an ad from the mid 1980s out of the vault as the brand continues to celebrate its 150th anniversary or its ‘Amber Jubilee’.

The slightly tweaked ad promotes the brand bringing back a replica of its 1970s white can.

Mick McKeown, Carlton Draught’s marketing manager, said: “The ad will run throughout July and gives people a great glimpse of our past, questionable fashion and all. The white can would be burned into the memories of many of those old enough to drink in the late seventies and early eighties”

Carlton Draught kicked off its 150 year celebrations in March with the launch of the Amber Jubilee campaign, created by Clemenger BBDO Melbourne.

Eventually phased out for a more modern look in the late 80s, the heritage white cans will be available throughout July or until sold out in Liquorland and First Choice.

The ad runs throughout July on Channel Seven.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.