Carlton launches first ad for Crown Golden Ale campaign with Brownlow Medal broadcast

Carlton and United Breweries (CUB) used last night’s broadcast of the Brownlow Medal as the springboard for the next phase of a marketing campaign for Crown Golden Ale.

General manager Crown Tim Ovadia said it was the “perfect time” to air its new TV ad, created by  Clemenger BBDO Melbourne, and revealed the national distribution of the beer will kick start another wave of advertising on October 1.

https://www.youtube.com/watch?v=KxipnmBvHos&feature=youtu.be

“Crown Golden Ale is hitting the mark with drinkers and with it being beer of choice at the Brownlow, we thought it was the perfect time to debut our TVC,” Ovadia said. “There will also be strong activation through Spring Racing Carnival as we proudly take up naming rights sponsorship of the Crown Golden Ale Caulfield Cup.”