Carol Morris resigns after almost a decade as executive director of MFA

Carol Morris: "Legend"

Carol Morris is stepping down from the executive directorship of the Media Federation of Australia after almost a decade in the role.

In her time at the MFA, Morris is credited with launching youth development program ngen, setting up the body’s graduate program as well as its annual salary survey.

She will continue to work on select projects for the MFA, working one or two days a week.

Henry Tajer, executive chairman of Mediabrands Australia and the current president of the MFA commented: “Carol has been a driving force that the MFA has had the privilege of having over the past 10 years. Many of the MFA’s achievements have Carol’s fingerprints all over them. I would like to thank Carol for her passion, dedication and commitment to the MFA and its members and we look forward to her continued involvement in the future.”

John Sintras, CEO of Starcom Australia, was MFA president when Morris joined in 2003. He said: “Carol’s hands on industry knowledge meant she knew the issues and what was practical or not in terms of solutions. Her people skills are excellent. She is a great collaborator and is brilliant at liaising with all the other industry bodies. She is pleasant at all times, but still has a steely determination to make things happen.”

“There aren’t enough words to express what a legend Carol is. Her contribution over the last 10 years has been vast. More importantly, her commitment, integrity, and humanity are a benchmark for us all to aspire to. More than just a colleague, she is a close friend to many in our industry and understandably so. My heartfelt thanks and best wishes to Carol as she embarks on this next stage of her journey.”

Meanwhile, the MFA is searching for a chief executive to work alongside Tajer.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.