Carpet Court appoints Versa as digital agency
Carpet Court has appointed VERSA as its digital agency of record, following a competitive pitch process.
The announcement:
Australia’s leading flooring specialist, Carpet Court joins VERSA’s client portfolio following a competitive pitch process.
VERSA will provide a digital experience roadmap that will support Carpet Court as they move beyond the traditional role of a flooring retailer to the trusted go-to lifestyle brand for home renovation inspiration and education for home renovators.
In 2023 Carpet Court will celebrate their 50th year, coinciding with their customer experience transformation journey. Carpet Court chose to work with VERSA for a number of reasons including its reputation for building market leading platforms, and also for its expertise in providing innovative solutions.
“We are truly excited about our 50-year milestone and are looking at ways, through this work with the VERSA Team, to continue to excite and delight our customers when it comes to inspiration and the selection of products for their home renovation. We aspire to engage with our customers earlier at the all-important dream stage where ideas are generated. The customer experience transformation work we are conducting with VERSA, we believe, will deliver this and more,” said Kara Norris, CMO Carpet Court.
“We believe in being fearless and we are looking forward to bringing this passion, along with our market leading digital experience, to support the Carpet Court team, and community of customers,” said Kath Blackham, CEO VERSA.
Source: Extollo
