Carrington Brigham and Parnell Palme McGuinness launch new agency Agenda C

Carrington Brigham and Parnell Palme McGuinness have launched a marketing and communications agency, Agenda C.

The agency’s offering will include traditional media and social media relations, strategic counsel, crisis prevention and management, content, creative and campaigns.

Carrington Brigham (L) and Parnell Palme McGuinnes (R) have launched Agenda C

Most recently, McGuinness spent ten years at Thought Broker, first as the editor of Binge Thinking and later as its managing director. She has also written for the Australian Financial Review and appeared as a panelist on Sky News.

Brigham was previously a director of digital, social and campaigns at Spectrum Group – now Ovato. He has worked at the Department of Premier and Cabinet, OPR, 303 Lowe and Crosby Textor.

McGuinness said: “Our experience means we are able to identify a wide variety of communications opportunities for our clients, well beyond the traditional digital and media relations channels.

“We are focused on delivering business and policy outcomes – communications tools are just the vehicle.”

Brigham added: “Campaigns create an ongoing narrative for businesses, developed through a sustained conversation with the public. Reaching the maturing Millennial and Gen Z generations will require new types of communication. Integration will be key for brands and organisations to connect with these audiences and become part of their world.

“These days successful brands have to find individualised ways to interact with people.”


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