News goes big for outdoor push Brand new car outdoor campaignA giant rear view mirror and an air freshener made from poly foam is the centre piece for’s ‘Brand new car’ outdoor campaign, which breaks today.

Produced by Ooh! Media, the special builds will run for three months at key locations nationwide.

Measuring 12 and 19 metres wide, the rear view mirror alone in one execution on the M7 is the size of a supersite billboard, noted Ooh! Media’s production arm head, John Purcell.

Media was planned and bought by FRANkVizeum.


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