Carsales joins IAB Australia Board
IAB Australia has announced that Carsales has joined its board, with commercial director of media (strategy, trading, ad operations), Davor Vilusic, to represent the company.
His alternate will be Vanya Mariani, with Carsales also joining the IAB Australia Data Council and Executive Technology Council, as well as the Audience Measurement and Advertising Effectiveness working groups.
Carsales joins fellow media companies on the board, including News Corp Australia, REA Group, Google, Seven West Media, The Guardian, Nine, Facebook and Verizon Media.
Davor Vilusic and Vanya Mariani
IAB Australia CEO, Gai Le Roy, said: “We are delighted Carsales is rejoining the IAB Board and is committed to becoming an active part of helping the Australian digital advertising market evolve.
“Carsales is a true Aussie grown success story and will bring their strength in marketplaces, media and data to the IAB board table.”
The IAB said its expansion will help continue the focus on initiatives and programs to address key industry matters including the role of measurement ratings currency, preparation for changes to online identifiers such as cookies, continuing to drive programmatic transparency and input in the local Privacy Act review.
IAB Australia chair and network digital sales director at Seven West Media, Nicole Bence, said: “In what will be an exciting year of growth for digital advertising, the addition of Carsales to the IAB Australia Board will strengthen and expand our industry insight and expertise, as we continue to support and advocate for digital advertising.”
Vilusic added: “As a passionate proponent of the Australian digital industry, Carsales is pleased to again have representation on the IAB board.
“We look forward to contributing to the evolution of the Australian digital advertising market and continuing to champion transparency and reliable measurement. Personally, I’m thrilled to be able to play my part in supporting a healthy and flourishing digital ecosystem.”
The IAB recently announced that it won’t endorse Nielsen’s new-look Digital Media Ratings methodology.
The body also recently called for speaker and session submissions ahead of its 2021 MeasureUp conference.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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