Carsales unveils new campaign in collaboration with Sydney Swans, via Two Tractors
After a successful campaign with the Melbourne Storm NRL team, carsales has unveiled its first advertising campaign in partnership with an AFL team – the Sydney Swans – via creative and production agency, Two Tractors.
The newest instalment of its ‘More’ brand platform features Swans player Isaac Heeney and encourages buyers to look to carsales for better purchasing choices.
Heeney highlights the messaging of ‘the more, the better’, showcasing the over 200,000 cars available on the platform.
“At carsales, we’re strong supporters of sports in every form. Our partnerships underscore our commitment to teamwork and excellence,” said Rafael Constantinou, carsales’ EGM – marketing, content & customer.
“It’s been great fun and a privilege collaborating with the Swans team on this engaging ad, which highlights our partnership and positions carsales as Australia’s leading online marketplace for cars.”
He said the brand and the Swans share core values of passion, integrity and teamwork, and carsales is proud to be standing alongside them: “This ad campaign not only showcases these shared values but also brings a playful element with Isaac Heeney’s dynamic performance.”
“This has been another fantastic collaboration with carsales, and I want to extend my gratitude to our dedicated Two Tractors team,” said Rick Hargreaves, co-founder of Two Tractors.
“Our creative, production, and post-production teams thrive on projects like this, and it was great to see everyone enthusiastically diving in to make it happen. We’re thrilled with the final result and proud to have such a strong partnership with carsales.”
The campaign is live across paid digital and social channels, as well as carsales’ and the Swans’ websites.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
AFL
Campaign
Carsales
partnership
Rafael Constantinou
Rich Hargreaves
Sydney Swans
Two Tractors
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