F.Y.I.

CarsGuide hires three agencies

September 5, 2014 12:30

News Corp’s CarsGuide has appointed creative agency BWM, brand agency Interbrand and media agency MediaCom.

Sydney, Australia, 5 September 2014 – Online auto marketplace, CarsGuide, has appointed three new agencies to manage its brand re-launch going to market mid September. Brand Agency, Interbrand and creative agency, BWM were appointed after a competitive pitch. Media agency, Mediacom, was appointed directly.

Lauren Williams, CEO of CarsGuide said: “Carsguide is relaunching within the online car marketplace. We are excited to work with MediaCom, BWM, and Interbrand who all clearly demonstrated they understood the needs of a modern challenger brand.”

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