Cartoon Network claims kids’ spending power on the rise

A study commissioned by Turner Broadcasting claims children now control about $1.8bn in spending power, up from $1.6bn in the last report two years ago.

The release:

Aussie kids have greater online access through mobile and tablet devices than ever before, but television remains the most popular media for kids who now have an annual spending power of $1.8 billion, Cartoon Network‘s leading research study New Generations has revealed.

Now in its 11th year, Cartoon Network New Generations, which analyses the media habits and spending power of Australia’s youngest consumers, has shown that kids are increasingly taking control when it comes to how they access the internet. Among internet users, almost a third (31%) of 4 to 14-year-olds go online using a tablet device and two in 10 do so via mobile phones – with 14% now owning a smartphone – up 8% from 2013 when the last study was undertaken.