Cashrewards moves into retail media
Cashrewards has launched a new retail media platform which it says will gives agencies and advertisers a new way to reach consumers.
Circuit by Cashrewards offers agencies and advertisers behavioural insights into the cashback program’s shopper network, which features over 20 retail categories including technology, food and fashion.
“We provide one of the most holistic views in the market,” Cashrewards CMO, Nicole Bardsley, said.
“Our customers engage with our platform across a wide array of brands and categories right when they’re primed and ready to shop.
“This all-encompassing view unlocks richer insights and behavioural patterns to increase effectiveness and drive better ‘top to bottom’ funnel performance for our advertising partners.”
The move comes after PwC last year estimated that Australia’s retailer media market raked in $850 million in 2022 and predicted that it will reach $2 billion by mid-2025.
Bardsley added that the launch of Circuit by Cashrewards comes during “uncertain times” for advertising partners and brands, given the rising interest rates and inflation.
“Circuit by Cashrewards paves the way for brands to increase their visibility, foster genuine connections and build lasting loyalty,” she said.
“Our members are engaged, savvy and are looking for the right product at the right price. This means we can provide advertisers and agencies with a rich behavioural data set to help them achieve their marketing goals.”
