News

Ten’s share dips below double digits despite fiery Cate Blanchett interview on The Project

Channel Ten’s audience share dropped below double digits for the second time this week as all of its primetime shows struggled, despite Cate Blanchett’s fiery interview on the Project drawing headlines.

The 7pm segment of the current affairs show, which carried the segment where Blanchett said “that’s your fucking question?” when interviewer Jonathan Hyla asked her how she kept cats under control on set in her new film Cinderella, got 520,000 viewers, up slightly on the 496,000 who watched the same half hour a week previously.

Local drama Wonderland continued to shed viewers, posting a metro audience of 368,000 in the 8.30pm timeslot down from last weeks audience of 401,000, while The Good Wife, airing at 9.30pm, slipped from 267,000 to 218,000 last night.

David Attenborough’s Birds of Paradise in the 7.30pm timeslot only drew a metro audience of 381,000, contributing to Ten’s share dropping to 9.6 per cent as the ABC picked up a share of 14 per cent. Ten also fell below 10 per cent on Sunday evening. 

Nine’s The Block: Triple Threat boosted its audience on last week, posting a metro audience of 885,000 up from 756,000 according to preliminary overnight figures from OzTam.

The channel’s US crime series Forever also modestly improved its audience in the 8.45pm timeslot, grabbing 525,000 metro viewers, up from last week’s 509,000. A second episode of the show at 9.45pm was watched by 390,000, up on last week’s audience of  380,000.

But it was not enough for Nine to secure a win, with Seven grabbing a winning share of 27.3 per cent, well ahead of Nine’s share of 18.2 per cent.

In time-shifted viewing, last week’s first episode of Forever grabbed an extra 141,000 viewers to take its total audience of 635,000 with the second episode watched by an extra 104,000 to take its total audience to 476,000.

Seven’s My Kitchen Rules easily won the night with a metro audience of 1.523m, despite being down on last week’s audience of 1.602m.

It was the most-watched show across all demographics while The Block was the second most-watched show.

On the ABC, 7.30 pulled in 613,000 metro viewers, QI at 8pm was watched by 540,000 and Shaun Micallef’s Mad as Hell at 8.30pm had a metro audience of 641,000. It’s new history of Australian comedy Stop Laughing This is Serious at 9pm grabbed an audience of 773,000.

In news, Seven News at 6pm won the night with a metro audience of 1.110m which dropped to 1.003m at 6.30pm. Nine News at 6pm was watched by 920,000, dropping to 894,000 at 6.30pm.

On pay TV, the LifeStyle Channel’s Gogglebox was watched by 131,000 national viewers.

Top 15 Shows:

1 MY KITCHEN RULES-WED Network 7 1,523,000
2 SEVEN NEWS Network 7 1,110,000
3 SEVEN NEWS / TODAY TONIGHT Network 7 1,003,000
4 NINE NEWS Network 9 920,000
5 NINE NEWS 6:30 Network 9 894,000
6 THE BLOCK TRIPLE THREAT -WED Network 9 885,000
7 HOME AND AWAY Network 7 842,000
8 A CURRENT AFFAIR Network 9 836,000
9 ABC NEWS-EV Network ABC 795,000
10 STOP LAUGHING… THIS IS SERIOUS-EV Network ABC 773,000
11 MILLION DOLLAR MINUTE Network 7 696,000
12 SHAUN MICALLEF’S MAD AS HELL-EV Network ABC 641,000
13 7.30-EV Network ABC 613,000
14 TEN EYEWITNESS NEWS FIRST AT FIVE Network TEN 544,000
15 QI-EV Network ABC 540,000

Audience Share:

Network 7 27.3%
Network 9 18.2%
Network ABC 14.0%
Network TEN 9.6%
Network 7TWO 5.4%
Network 7mate 4.4%
Network SBS ONE 4.4%
Network GO! 4.0%
Network Gem 3.2%
Network ELEVEN 3.1%
Network ABC2 2.4%
Network ONE 1.6%
Network ABC News 24 1.1%
Network SBS 2 0.9%
Network ABC3 0.4%
Network NITV 0.1%

Total Audience Share:

Network 7 TTL 37.0%
Network 9 TTL 25.4%
Network ABC TTL 17.8%
Network TEN TTL 14.3%
Network SBS TTL 5.4% 6.2%

Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.

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