Caxton Awards to introduce new category
Newspaper advertising awards The Caxton Awards will include a new category – Newsworthy Idea of the Year.
The announcement:
The Caxton Committee is pleased to announce the creation of a new Caxton Award category for this year, the Newsworthy Idea of the Year Award.
The Newsworthy Idea of the Year Award is open to any advertising idea that has run in Australia and/or New Zealand during the qualifying period for the 2012 Caxton Awards – July 1 2011 to June 30 2012.
The award was created to recognise an outstanding advertising idea that has transcended its media channel and become news in its own right. The idea must have been captured in newspaper coverage – as well as any other media – and as a result, had a positive impact on the brand.
The list of finalists for the inaugural Newsworthy Idea of the Year Award was compiled by the Caxton Committee, while the winner will be selected by the Caxtons 2012 panel of judges, chaired by Ant Keogh, Executive Creative Director, Clemenger BBDO Melbourne.
Finalists in the new award category announced today are
Newsworthy Idea of the Year Award
- Client: Coca-Cola
- Agency: Ogilvy Sydney
- Title: Share a Coke
- Client: MLA
- Agency: BMF Sydney
- Title: Sam Kekovich Australia Day
- Client: Art Series Hotel
- Agency: Naked Communications
- Title: Steal Banksy
- Client: Steinlager
- Agency: DDB Auckland
- Title: White Can
- Client: FOUR/MediaWorks
- Agency: special Group
- Title: FOUR. Home of NOT Rugby
- Client: NZ Transport Agency
- Agency: Clemenger BBDO Wellington
- Title: Ghost Chips
- Client: Sydney Opera House
- Agency: The Monkeys
- Title: Ship Song Project
The winner will be announced with the other Caxton Award winners during the 2012 Caxton Seminar and Awards, to be held from Friday to Sunday, October 12th to 14th, at Hamilton Island in the Whitsundays.
International keynote speakers Jeff Goodby, Derek Robson and Lee Clow will headline the annual Caxton seminar, while Caxton winners will be announced at the Awards Night ceremony on Saturday October 13th.
Booking forms for the event are available from here.
For all other information on this year’s Caxtons go to.
Source: Caxton awards press release
