Celestial inspiration for McCanns ad for jeweller

eclipse michael hill McCannSydney-based ad agency McCann created this tactical ad for client Michael Hill Jeweller following this week’s solar eclipse witnessed across much of Asia.

The burst of light featured in the image is known as a diamond ring.

The ad features on the back page of today’s The Australian newspaper and on News Ltd online properties.


  • Creative Director – Vince McSweeney
  • Copywriter – Brendon Willenberg
  • Art Director – Dave Heytman

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.