A CEO downgrade? What would the PacMags boss appointment say about the future of the company?

Finding a replacement for one of the big characters of the magazine industry was always going to be a big ask for Pacific Magazines. Even more so, because Peter Zavecz’s successor may well find him or herself in a diminished role, predicts Mumbrella’s Miranda Ward.

While speculation is rife as to who Seven West Media will tap to replace Pacific Magazines’ boss Peter Zavecz – a bigger question is around the structure SWM will adopt: will the company appoint a CEO or a managing director, and what does that suggest for the future of PacMags?

Gereurd Roberts, Pacific Magazines’ general manager of food, family and home, is the name most commonly being bandied around for the top job.

Gereurd Roberts

Will Gereurd Roberts succeed Peter Zavecz?

Unfortunately for Roberts, it comes at a time when the print sector, and magazines in particular, have hit an all-time low, leaving PacMags as a much diminished division within the SWM portfolio.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.