Cerebral Palsy League challenges the public to face their fears during ‘FebruDAREy’
The Cerebral Palsy League is transforming February into a dare-fest aimed at spreading awareness and raising funds for the organisation.
‘FebruDAREy’, the fundraising campaign created by Brisbane-based creative agency Laundry, will see participants face their biggest fears and carry out dares for donations.
It is being promoted with teaser commercials, produced by Two Little Indians’ James Greville and director Hayley MacFarlane.
What does …
“FebruDAREy’ will see participants face their biggest fears and carry out dares for donations.”
…have anything to do with flicking a light switch on and off? Anyone?
The campaign says participants face their biggest fears and carry out dares for donations – get this nerdy guy’s biggest fear is annoying his scary boss.