CGU continues to celebrate small business success in ‘See It Through’ campaign

CGU is continuing to celebrate small business success in its ‘See It Through’ campaign, with the second instalment focusing on Blue Mountains business owner David Sonter who has rebuilt his nursery business after it was completely destroyed last October by bushfires.

The campaign, created by Cummins & Partners, shows Sonter at a community breakfast in honour of a film about his struggles over the previous year being aired on Channel Seven’s Sunrise.

Running across TV, radio, print, digital, social, search and direct marketing, the campaign aims to direct viewers to the long form content on the CGU website.

It follows on from April’s campaign which celebrated the success of small business owner Max Cunningham who survived the January 2013 Dunalley bushfires.



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