Chain Social announces inaugural Black Friday Cyber Monday Strategy Summit
Chain Social will host an event that explores how brands can take advantage of Black Friday and Cyber Monday.
The announcement:
Chain Social will host its inaugural Black Friday Cyber Monday (BFCM) Strategy Summit this 7–8 August, bringing top-performing platforms and e-commerce experts together under one roof.
For the first time in Australia, representatives from Meta, Pinterest, TikTok and Klaviyo will present alongside Chain Social on BFCM strategy – offering exclusive insights into how brands can cut through during the biggest sales event of the year.
Held at Melbourne Place, the two-day summit is designed for founders, agency leaders, in-house marketers and media buyers looking to outperform, out-convert and outlast the competition.
“Black Friday and Cyber Monday are make-or-break moments for e-commerce brands,” said Chain Social founder and CEO Shelby Van Zwol.
“This summit gives marketers and business leaders direct access to the strategies we use to drive record-breaking results.
“There’s never been an event like this in Australia – it’s open to the public and we’re bringing the best of the best together in one room.”
Industry experts from Meta, Pinterest, TikTok, Klaviyo and Chain Social will speak throughout the program, along with representatives from high-growth e-commerce brands like Your Reformer, Nala and Lolly May.
With just 200 tickets available, the event is expected to sell out quickly.
Early bird tickets start at $990 and include:
- Full summit access across two days
- Expert-led sessions
- Morning tea, lunch and barista-made coffee
- Afternoon networking drinks and nibbles
- A plug-and-play BFCM strategy
Tickets will be available to purchase online from 7pm AEST this evening.
Chain Social is a digital-led marketing and creative agency working with leading Australian beauty, fashion and lifestyle e-commerce brands.
Founded by Van Zwol in 2016, the agency has worked with clients like Adairs, JSHealth Vitamins and Gem Personal Care.
In 2024 alone, Van Zwol and Digital Team Lead Adele Elliott delivered 12 in-person Meta ads masterclasses, teaching individuals from more than 550 businesses across Australia. This year, they aim to double that number – having recently hosted a 30-person digital marketing retreat in Fiji.
Source: Honey Buzz PR
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