‘Challenging market conditions’ blamed for declining commercial radio ad revenue in June quarter
The second quarter of the 2019 calendar year was another tough one for commercial radio stations, with a 1.7% decline in ad revenue from the same quarter the year prior. Advertising revenue for metropolitan commercial radio stations totalled $209.223m across the quarter, including income from two stations not previously included in the reporting.
Commercial Radio Australia cited tough market conditions for the drop.
CRA chief executive Joan Warner said the industry is hoping recent income tax cuts and another potential rate cut will help boost ad spending.
Well I know that I will be spending my tax cut on a radio ad … said no-one, ever.
@ The Cynic,
It’s not consumers who buy the radio ads.
It’s businesses who buy the radio ads – to sell products to the consumers who feel they have a little more money in their pocket after a tax cut.