Channel 31 and 44 invite audiences to ‘watch different’ on new mobile app via Keep Left

Kalila Welch

August 26, 2022 1:04

Australia’s last remaining free-to-air community TV stations, Channel 31 (Melbourne) and Channel 44 (Adelaide) have partnered to launch a community television streaming service on mobile devices, CTV+.

The new app is being rolled out with a campaign created by independent PR and creative agency, Keep Left, inviting Australians to ‘Watch Different’. The campaign showcases the wide range of content CTV+ has on offer, by giving the community a chance to experience the unique programming on the channel.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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