Character wins PR account for MYOB and Melbourne Knowledge Week

Public relations agency Character has won the account for software company MYOB and the City of Melbourne’s ‘Melbourne Knowledge Week’.

The appointments come just after the agency appointed Sarah Gundlach as a senior PR consultant.

Character team Kate Dinon, Sarah Green and Melia Rayner

“To say we’re thrilled to be working with MYOB and Melbourne Knowledge Week is a massive understatement. They are both pioneering Australian brands at the forefront of Australia’s thriving culture of entrepreneurship and we can’t wait to help them share their stories,” Kate Dinon, founder and managing director of Character, said in a statement.

Lia Pacquola, head of PR and corporate communications at MYOB, said in a statement: “We were attracted to Character for their creativity, commercial acumen and can-do spirit. It is a major bonus that they are also a small business and understand the reality of daily life for our largest customer group. We couldn’t be more thrilled to go into 2018 together.”

Mercedes-Benz Vans Australia and New Zealand, Powershop Australia, AKQA Asia Pacific, and technology startups myprosperity, HealthKit, SalesPreso, and Blamey Saunders are all clients of Character’s.



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