Chargrill Charlie’s launch marketing initiative and new merchandise

Chargrill Charlie’s will have 2000 limited-edition umbrellas up for grabs, because La Niña is here to stay, and no one likes a soggy chook, to be available for purchase Saturday 20 June 2022.

The announcement:

They may be known far and wide for their irresistible home-style cooking and full-flavoured chooks, but the team at Chargrill Charlie’s are also building quite the fashion empire. Following a successful collaboration with Crocs, plus launching their own clothing line, the team has turned their attention to this season’s must-have winter accessory. Now, those with im-peck-able taste can get their very own limited-edition Chargrill Charlie’s umbrella (that even Rihanna would be jealous of).

Launching this Saturday 18th June 2022, get your hands on one by simply buying one of their famous chooks and pick up an umbrella in-store for only $10 or some lucky app members may get one for free! Not only are your dinner plans sorted, but you’ll look the part dashing back to your car during a downpour. With only 2000 available, they’ll last as long as those hot chips (with chicken salt) on the car ride home.

“Our much-loved summers have been cast with some bad luck between bushfires, COVID, and torrential downpours thanks to La Niña. We decided to shift focus away from our typical campaigns and release a custom Chargrill Charlie’s umbrella, knowing we are facing rain for the long Winter months ahead” said Chargrill Charlie’s, Saul Sher.

For more information including store locations, online ordering and fresh merch visit chargrillcharlies.com. Download the Chargrill Charlie’s app, available now on iPhone and Android.

Source: MVMNT Agency


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