‘Chariots of Fire’ backs new Mother’s Day Classic campaign
This year’s campaign for the annual Mother’s Day Classic will feature the Academy Award winning musical score ‘Chariots of Fire’, with The Shannon Company’s managing partner Ian Forsyth describing the coup as a testament to the reputation of the charity event.
The song, written by recording artist Vangelis, will feature in 30 and 60 second ads created by The Shannon Company which shows men, women and children dressed in different outfits around a pink them walking and running in slow motion.
Forsyth said: “Since being established in 1998, the walk and run has raised more than $24 million for breast cancer research, and last year alone involved more than 130,000 people from across Australia who raised more than $4.5 million.
“The Shannon Company has been a supporter of the Mother’s Day Classic since day one and we’re hoping the campaign to be released this week will help take the event to the next level.
“We approached many organisations and individuals with whom we collaborate in our day-to-day business, and pleasingly they were all prepared to throw their weight behind delivering this campaign.
“When we developed the creative concept we set our hearts on getting Chariots of Fire as the sound track, and what began as a pipe dream six months ago has now, thanks to our team, Sony/ATV Music Publishing and Vangelis, turned into reality.
“We’re all delighted to be riding on Chariots of Fire, and look forward to seeing the TVCs on air across Australia !”
The Mother’s Day Classic is held each year on Mother’s Day.
Credits:
- Client – Women in Super, Mother’s Day Classic
- Agency – The Shannon Company
- Creative Director: Melinda Kerr
- Director: James Shannon
- DOP: Aaron Farrugia
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Love it. Congrats TSC!
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