Chartered Accountants ANZ launches new campaign making accounting ‘cool’ via Connecting Plots

August 5, 2024 9:34

Accounting association Chartered Accountants ANZ has partnered with Connecting Plots to develop a new brand platform and strategic approach to make accounting ‘cool’ to Gen Z.

With consideration of the profession severely lacking in the younger generation, but overall demand growing significantly, Chartered Accountants ANZ hopes to reconnect with Gen Z and encourage the generation to pursue a career in the field.

Student enrolments in accounting degrees have almost halved since 2018, leaving a gap in the profession’s talent pipeline, but forecasts show an additional 58,000 jobs will be needed in the next decade to keep up with demand.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.