Chatime ad cleared despite coining the phrase ‘Blow Me’

The ad watchdog has cleared Chatime’s recent campaign which coined the phrase ‘Blow Me I’m a Hot Tea’.

A complaint submitted to Ad Standards alleged the ad included a “suggestion of oral sex on a billboard”.

Chatime’s latest out-of-home campaign

In response to the complaint Chatime said it knew the ads “might cause a bit of a stir” and the ads are similar to the brand, “fun and cheeky”.

“In these tense and uptight times, we feel a good laugh, like our drinks, makes a world of difference.

“The placement of the ad was very selective to ensure we appeal to an adult audience, ensuring there was no placement near or around schools,” the brand added.

Ad Standards said Chatime’s ad has a clear explanation of blowing on a hot drink with the imagery provided on the billboards.

“The words ‘blow me’ are clearly given the context of blowing on a hot tea, and that young children would be unlikely to understand the possible double entendre,” the Board said dismissing the complaint.

In October last year, Ad Standards banned a Youfoodz campaign for featuring a mini Gordon Ramsay using the word ‘forking’.


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