Chatime partners with Maybelline New York for limited-time bubble tea range
Maybelline New York is teaming up with Chatime for a range of drinks inspired by its brand.
The announcement:
Australia’s leading bubble tea franchise, Chatime, has announced a national partnership with Australia’s leading cosmetic brand, Maybelline New York, launching across all Chatime stores nationally from today until the 25th August, 2025.
Rachel Druce, marketing manager, Chatime, comments, “Chatime’s collaboration with Maybelline marks a bold new chapter in its history of successful brand crossovers. This partnership celebrates the launch of Maybelline’s latest cult-favorite innovation – the Colossal Bubble Mascara, which delivers inflated yet lightweight volume- by blending the playful world of bubble tea with cutting-edge beauty.”
To bring the collaboration to life, Chatime will unveil four of their signature drinks to reflect the playful crossover of beauty-meets-bubble tea culture: Bubbillicious Mango Fruity, Colossal Mango Passion Frozen, Maybe It’s Peach Fruity, and Maybelline Sugar Swirl.
To celebrate the partnership, when a Maybelline bubble tea is sold, each consumer will receive a ‘Scratch And Win’ card, offering the chance to instantly win a Colossal Bubble mascara at Chatime stores or a Chemist Warehouse voucher. There are over 3,000 full size mascaras to be won across the country.
“We are always looking for exciting ways to connect with our customers,” added Rachel Druce. “This collaboration with Maybelline allows us to blend beauty and beverage culture in a way that feels fresh, fun, and on-brand for Chatime.”
Melanie Bower, marketing director of Maybelline New York ANZ, comments, “As the #1 mascara brand in Australia, Maybelline New York is always looking for bold, unexpected ways to connect with our audiences. Partnering with Chatime was a no-brainer for the launch of our Colossal Bubble Mascara – together we are celebrating bold lashes and bold flavours! We’re bringing beauty and bubble tea together in a way that’s joyful, shareable and undeniably fun.”
This limited time activation will run nationally from 12-25 August 2025.
Source: They PR
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