Chatime says ‘Blow Me’ in latest outdoor campaign

August 2, 2018 9:22

Bubble tea franchise Chatime has launched a new series of outdoor ads using the tagline ‘Blow Me, I’m a Hot Tea’.

Created by the new head of marketing at Chatime, Tim Paton, and the in-house creative team, the tagline is, the company claims, based on the ‘proceed with caution’ warning that comes on hot drink lids.

One of Chatime’s outdoor posters

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Blow Me Chatime

1 COMMENTS

Kitty 2 Aug 18

Saw this on a bus yesterday and love it. Its the juvenile within, but at the end of the day it made me look. Good work.

User ID not verified.

Latest

Stop calling it 'organic': A plea for honesty in digital marketing

The BOM's horrible new site provides a great comms case study

Yahoo tells advertisers to call off the search

NSW revives ‘shocking’ 13-year-old UK campaign for new anti-tobacco push

Unmade Index ends the week on an uptick, but loses 5% across October

Chatime says ‘Blow Me’ in latest outdoor campaign

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE