Chatime says ‘Blow Me’ in latest outdoor campaign
Bubble tea franchise Chatime has launched a new series of outdoor ads using the tagline ‘Blow Me, I’m a Hot Tea’.
Created by the new head of marketing at Chatime, Tim Paton, and the in-house creative team, the tagline is, the company claims, based on the ‘proceed with caution’ warning that comes on hot drink lids.
One of Chatime’s outdoor posters
The ads will run across the country on billboards and on transit advertising.
“This campaign supports our efforts to increase awareness of Chatime as a fun and cheeky brand that wants to be noticed, increase awareness of our hot drinks category for winter, while elevating and supporting our ambitious growth plan to reach 200 locations across Australia by 2020.
“We wanted to step it up by tapping into a much-loved trend at the moment – that is, personalising anything and everything.
“Content like this resonates so well with the Australian audience. We love a play with words and something a little bit cheeky. Chatime is going to keep emerging as a bold player, keen to shake things up for the brand with creative flare and fu,” Paton said in a statement.
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Saw this on a bus yesterday and love it. Its the juvenile within, but at the end of the day it made me look. Good work.
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