Cheetah morphs into car in Mazda CX-5 ad

Mazda has released a CGI-tastic ad for the new CX-5 in which a cheetah morphs into an SUV.

The ad follows a teaser campaign launched a fortnight ago that featured a cheetah running through streets without revealing the car.

The campaign was created by Clemenger Harvie’s Mazda advertising unit 1MAZDA@Clemenger Harvie.

According a press release, “the CX-5 is the first Mazda production car to the new design philosophy of KODO – which emulates the muscular lines, strength and agility of a cheetah about to pounce – incorporated into its design.”

Print, digital, outdoor, direct and CRM will run in support of TV.


  • Creative Agency: 1MAZDA@ClemengerHarvie – CD, Stephen Fisher; Agency Producer, Pip Heming; Executive Director, Martin Griffin; GAD, Chris Ivanov; AD, Jaime Morgan
  • Production: Zoom Film & TV – directed by Mark Toia; Producer, Keri Grant
  • CGI: The Moving Picture Company (NYC)
  • Client: Mazda Australia

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