Cheil hires Peter Wilson from Ideaworks as head of retail, wins non-Samsung projects

Peter Wilson

Cheil Australia has hired a head of retail, and started working with other advertisers besides its foundation client Samsung.

Peter Wilson joins from Ideaworks, where he was head of shopper marketing, with a number of other retail specialists as the creative agency looks to bolster its retail and shopper marketing credentials.

Andrew Swinton, Cheil’s MD, told Mumbrella: “Cheil Worldwide have recently attracted a number of senior retail and shopper marketing practitioners to the organisation, and Peter’s appointment in the Australian business is a further expression of our intent to being a leading player in this specialised field.”