Fairfax has made two additions to the trade marketing team of its Metro Media division, bringing in Chelsea Wymer from Freeview as national trade marketing director and ex-Nielsen and NineMSN executive Gai LeRoy as manager of research and insights.
Wymer ends a two and half year spell at Freeview Australia, where she was marketing director.
She was previously client services director at Y&R Brand’s Enfatico and group account director at Singleton Ogilvy & Mather.
Ed Harrison, commercial director of Fairfax Media, said: “With the newly integrated sales team in place we can, for the first time, provide advertisers with easy access to audiences across all geographies and all platforms. We have many new and compelling stories to share with advertisers and Chelsea has the exciting task of ensuring that these are widely communicated and understood.
LeRoy starts this week, Wymer joins Fairfax on September 26.