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CHEP CEO Justin Hind departs to launch new agency

Chief executive officer of CHEP Network, Justin Hind is set to leave the Clemenger Group agency to start his own agency, Mumbrella can reveal.

Hind was appointed as CHEP’s CEO in December 2020, replacing outgoing boss Chris Howatson, who departed to launch Howatson+White (now Howatson+Company).

Hind leaving CHEP

Clemenger Group CEO, Les Timar confirmed the move to Mumbrella and added that Hind has done a great job leading and evolving the agency over the past few years, “rebranding the agency, repositioning its capabilities, recruiting outstanding people into the team and bringing a rigorous management approach to the agency”.

“He has played an important role in enhancing all aspects of the agency – an unparalleled suite of capabilities, outstanding people, the calibre of its client base and the creativity, sophistication and quality of its work,” Timar added.

“I’ve greatly enjoyed my time leading and helping transform CHEP over the past two years,” Hind told Mumbrella. “It’s been a privilege working with some of the absolute best people in the industry. We’ve done lots over the last two years and we’ve achieved great things together.

“It’s been a great chapter that I’m proud of. I’m super excited about my next phase and launching our next venture.”

Timar told Mumbrella that Hind should be proud of his time at CHEP

Similarly to his predecessor, Hind is now set to open his own full-service agency alongside his wife, Dominique Hind, who he founded With Collective alongside in 2010. 

“Justin should be justifiably proud of what’s been achieved at CHEP under his leadership and we wish him the best for the next chapter of his career,” Timar continued.

He added that the group is “well-advanced” in the process to appoint a “world-class” replacement for Hind, and that an announcement will follow shortly. He will finish up at the agency in April.

“Justin will remain with the agency as it transitions to new leadership, working alongside the senior leadership team led by Gavin McLeod, Andrew Drougas, Lilian Sor, Jonny Berger, and Caitlin Burgess.”

CHEP rebranded under Hind in 2022

Last year, the agency officially rebranded from CHE Proximity, a nod to its more colloquially known name of ‘CHEP’.

Hind’s former agency With Collective was purchased by Dentsu Aegis Network in 2016, and later brought into the Isobar Group, before being merged into Isobar in 2019, which resulted in both of the Hinds’ departures.

Following CHEP’s rebrand in early 2022, he then told the Mumbrellacast in May that the agency was “definitely coming up against the consultancies on different ranges and scopes of work”.

“We’re seeing the consultancies want to play more in the agency space, the data space, the media space, and I think it’s probably most agencies’ or holding groups’ aspiration to play in a similar space to us, and some of them very successfully are.”

Group boss, Timar was appointed as CEO in mid-2021, replacing Robert Morgan, who was in the role for 23 years.

Alongside the changes at CHEP, its sister agency Clemenger BBDO has also undergone a significant overhaul in recent years, recently rebranding to a national unified agency. 

Dani Bassil’s arrival at the start of the year to lead Clemenger BBDO Australia saw the departure of Melbourne CEO, Jim Gall, and later Sydney CEO, Brent Kerby after less than a year. 

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