Chisholm encourages Australians to ‘Chase Your Calling’ in ad campaign
Chisholm Institute, a vocational training, has launched a new ad campaign which encourages Australians to “chase your calling” and study with a TAFE course.
Melbourne based creative agency DPR&Co, created a one minute ad which shows a young man chasing an imaginary figure dressed as a tradesman.
Maria Peters, CEO at Chisholm, said in a statement: “While most providers talk about their courses or the sector itself, we wanted to tap into the human side of what drives our students towards their future.
The campaign is set to run across TV, out-of-home, online, radio and in cinemas.
Richard Ralphsmith, the executive creative director at DPR&Co, said the campaign aims to build a platform Chisholm can continue to grow for years to come.
“With ‘Chase Your Calling’ we’ve done that, with a campaign that encapsulates Chisholm’s vision and energy,” Ralphsmith said.
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