Choice asks public to report ‘crazy credence claims’ after Coles handed three year bread ban
The consumer watchdog has urged the public to spill the beans on “crazy credence claims” after Coles was banned for three years from advertising that its bread is made or baked on the day it is sold.
The penalty, handed down by the Federal Court, follows a ruling in June which found Coles guilty of misleading shoppers with claims that bread products were “baked today” or “freshly baked in-store”.
The court said the claims were false, misleading and deceptive.
https://www.youtube.com/watch?v=dnHcKCpmvxY
Dairy farmers prominent banner on milk carton that it “contains a2 protein”. Of course it does. All milk does – 50% a1 and 50% a2. Except for the a2 brand which is 100% a2. Thus is a cynical trick to fool consumers into thinking their milk is an equivalent to the a2 brand
Treating consumers like idiots – you’ll get caught out eventually..
Re Coles false and misleading statement re its bread being “baked today”. As I read it, the dough is made in Ireland and shipped to Australia. The bread is actually baked in Australia by Coles and sold the same day. If all they are saying is its freshly baked here, isn’t that what occurs? It’s not baked in Ireland. Can’t see that’s misleading. And besides, it tastes great to me,.