Choice Hotels encourages bored workers to take a break in new commercial

Choice Hotels has launched its new ‘Need a Break’ campaign encouraging stressed office workers to take a holiday.

Akkomplice Group Australia created the 60-second TVC which features a group of office workers who go rouge spilling coffee, setting printers on fire and flipping tables.

“Need a little break? With Choice Hotels you always have a choice,” the narrator says at the conclusion of the ad.

The campaign was launched off the back of research conducted by Choice Hotels, which found 67% of Australians and 65% of New Zealanders feel some level of stress and are in need of regular breaks.

As part of the new campaign Choice Hotels has also launched a new website which features advice on the right getaway, road trips, food and wine, promotions and travel inspiration.

A Jetstar plane has also been covered in branding and the campaign will extend across outdoor, radio with the Hamish & Andy drive program, and social.

Matt Taylor, general manager, marketing at Choice Hotels Asia-Pac, said in a statement: “After 12 months of rigorous research and development, we are delighted with the end result of our creative ‘Need A Break’ campaign and feel that consumers will be inspired and uplifted by its tonality and messaging to take a well-deserved short break from their day-to-day stresses.

“We wanted to adopt an upbeat, light-hearted tone to our campaign, to reflect the sense of revitalisation that short breaks provide.

“Through this offering we can allow people to explore all areas of our two great countries. The website will be a vital driver to facilitating this, providing a range of information, ideas and planning tools to allow everyone to get away from their daily grind,” he said.


  • Media Agency: Gravia Media
  • Creative Agency: Akkomplice Group Australia
  • Creative Director: Kenny Hill
  • Production Co: The Producers
  • Director/DOP: Mitch Kennedy
  • Producer: Noelle Jones

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