Chris Hemsworth, Baz Luhrmann and more help Qantas launch first North American campaign in a decade

Qantas has tapped several famous Aussies to colour its first campaign in a decade within the North American market, via creative agency CONVICTS.

The airline’s ‘Australia in the Sky’ platform sees Oscar nominated producer, director and writer, Baz Luhrmann, and Catherine Martin – a multi Academy-Award winning production and costume designer – fill ambassador and creative consultant roles. In addition to appearances from model Jess Hart, and model and actor Charlee Fraser, actor and Furiosa: A Mad Max Saga star, Chris Hemsworth, provides voiceover work for the campaign’s film (in both the 60-second and 30-second formats).

Music duo Angus and Julia Stone provide the soundtrack, while a plethora of Australian designers supply the wardrobe.