Chris Hemsworth narrates moody Jacob’s Creek’s ‘Two Barrels, One Soul’ ad

Australian actor Chris Hemsworth narrates a new ad for Jacob’s Creek’s new Two Barrels range.

The “Two barrels, one soul” ad seeks to persuade customers that the $18 wine tastes better because it has been aged in old whisky barrels from Scotland.

Created by AnalogFolk, the commercial opens in a rustic distillery in Scotland with a whisky barrel being repurposed before a worker takes it on an epic journey by Land Rover, foot and fishing trawler to deliver it to the Barossa Valley in South Australia.

The ad  was shot by cinematographer Shelley Farthing-Dawe and directed by The Sweetshop’s Joel Harmsworth. It concludes with Hemsworth intoning “Two barrels began this journey, one soul returned.”


In a press release, Thor star Hemsworth said: “I’m proud to narrate this story for Jacob’s Creek. Double Barrel is a true example of Australia’s ingenuity, to create a unique wine.”

Derek Oliver, global marketing director at Jacob’s Creek, said: “Our award-winning Double Barrel range brings to life the spirit of innovation and expertise of our winemakers. At Jacob’s Creek we celebrate an authentic sense of place as well as our belief in taking quality Australian wine to the world.”


  • Pernod Ricard Winemakers
  • Creative Agency: AnalogFolk
  • Production:
  • The Sweet Shop
  • Production Company: The Sweet Shop
  • Director: Joel Harmsworth
  • Producer: Nikolas Aulich
  • Managing Partner: Wilf Sweetland
  • Executive Producer: Loren Bradley, Edward Pontifex
  • DOP – Shelley Farthing-Dawe
  • Editor – Graeme Pereira, ARC Edit
  • Online – Alt Vfx
  • Sound – Rumble Studios
  • Editor: ARC Edit
  • Online Post-Production: Alt Vfx
  • Sound: Rumble Studios
  • Director Of Photography: Shelley Farthing-Dawe
  • Photography: FLIPP
  • PR Agency: One Green Bean

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