Christian churches claim success in first united advertising push

Australia’s major churches have deemed their first big ad campaign uniting 15 Christian denominations as a success, last year attracting over $2m worth of media exposure.

Led by the Bible Society, the “Jesus. All About Life” saw 1,760 churches in New South Wales and West Australia come together in a bid to bring Jesus into everyday conversation in a modern way.

Created by ad agency 303 and Taurus Marketing, the push kicked off online, followed by ads on Adhsel panels, radio and print advertising.

The creative executions drove people to a microsite where they were invited to join in the “thank you” campaign, find out more about Jesus and how to connect with churches in their local communities.

The site had over 12,000 visits in the first week and attracted widespread media coverage, gaining air time on Ten’s Rove and 7Pm Project, Seven’s Sunrise, The Australian and other newspapers and blogs around the world.

By the end of the campaign the Bible Society said that over 152,000 people had visited the website, attracting media exposure estimated to be worth around $2m.

The campaign also attracted over 21,000 Facebook fans and over 1,000 Twitter followers.

The final phase saw the launch of a TV ad. Over 28,500 gospels were distributed throughout the campaign which also saw over 2,000 events held in support of the cause.

Meanwhile, the controversial Church of Scientology is gearing up to launch its first above-the-line advertising push in a bid to turn around its public image.


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