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Christmassy Campaign Review: ‘Doesn’t deliver enough character or story interest to draw us in’ – QIC, Westfield, Myer

In this week’s Christmassy edition of Campaign Review, Bullfrog’s ECD, Elle Bullen, and Ogilvy’s behavioural science lead, Dane Smith, take a look at festive spots from QIC, Westfield, and Myer.

Lauren McNamara

December 12, 2024 8:44

This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series.

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.

Brand: QIC

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.