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Christmassy Campaign Review: ‘Flashing a little too much brief and not enough creative craft’ – Woolies, Coles, ALDI

Welcome to the first Christmassy edition of Mumbrella’s Campaign Review! Kicking things off, Untangld’s co-founder and strategy director, Danish Chan, and Clemenger BBDO’s creative duo, Riana McKenzie and Zoe Perrin, judge festive spots from major supermarkets Woolworths, Coles, and ALDI.

December 5, 2024 8:44

This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series. 

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.

Brand: Woolworths

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Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics
ALDI BMF Campaign Review Christmas24 Clemenger BBDO Coles Danish Chan Greenhouse Collective Riana McKenzie Smith St Untangld Woolworths Zoe Perrin
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