Coming to Australia: Scientology’s Super Bowl ad
The Church of Scientology has said it has received a number of solicitations from marketing and PR firms in Australia seeking their business.
Yesterday, the Church of Scientology revealed plans to improve its image and tackle what it called “misconceptions” about its brand in Australia, which it says has prompted the advances from agencies.
The church has a PR agency in Australia, but does not use an agency for any other channel.
Sei Broadhurst from the Church of Scientology’s public affairs team said the church was “flattered” by the interest, but there would be no need for a creative or media agency in Australia, as their advertising push would be led out of the US.
“We were flattered to receive many offers from among the most prominent
marketing companies in Australia,” she said.
“However, the Church in Australia does not presently plan to hire a creative agency in Australia, as much of our current advertising and promotion is run internationally from the US. Although we will continue to engage in clearing up misconceptions about the Scientology religion through media and other channels,” she said.
The church would not say which agencies had approached it.
The church plans to use direct marketing, distribute booklets and DVDs and run a localised version of its ‘Knowledge’ commercial that ran around the Super Bowl last week to combat criticisms levelled against it.