Chux and Brit Cunningham release cleaning playlist, via Connecting Plots
Chux has collaborated with Brit Cunningham – a cleaning influencer – to launch a cleaning playlist on Spotify, via Connecting Plots.
The announcement:
Iconic brand, Chux is pairing music with their smart range of products to make the chore of cleaning quicker and more enjoyable than ever before.
When we listen to music, our brains trigger the release of dopamine. According to a survey commissioned by Jelmar in 2019, research shows that listening to music is not only pleasurable but also makes everyday tasks (like cleaning) more enjoyable.
That’s why cleaning playlists are the MVP of Spotify. A quick search of “Cleaning Playlists” on Spotify and you’ll realise how incredibly popular they are. With hundreds or thousands of playlists dedicated to music to clean to, these playlists see a notable surge in streaming, especially during spring and summer periods.
So Chux, alongside #cleantok Influencer Brit Cunningham, have curated the ultimate summer cleaning playlist – ‘Clean Like No One Is Watching’ on Spotify, supported by advertising, contextual media placements and influencer content to road test it and encourage communities to contribute to the playlist.
“Chux products have always been thoughtfully designed to get the job done,” says Clorox marketing director, Lee Everson. “Adding some music to set the mood, we are hoping to inject a little joy and positivity to keep people upbeat and motivated. The new year is the right time to do this as it’s where routines are set for the year ahead.”
“We’re not saying cleaning is fun. That would be a lie,” adds Connecting Plots co-founder, Dave Jansen. “But that doesn’t mean we can’t associate cleaning with a bit of playfulness and fun. Music is the universal shortcut to just that.”
With the Spotify branded playlist launching on 20 January 2025, the campaign will roll out across Spotify ads, Meta, Digital OOH and influencers throughout the summer period.
Source: Connecting Plots
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