2011 cinema advertising down on year before

Cinema advertising expenditure by media agencies were down in 2011 on the year before, according to the Standard Media Index.

Total cinema advertising expenditure totalled $48.2m, down by 5.8% on last year.

This result reflects a survey by Roy Morgan Research showed that in shifting adspend patterns, cinema advertising had the most to lose, across all sectors, from large to small businesses. The research surveyed 13,381 businesses.

Rob Belgiovane, executive creative director of advertising agency BWM, the agency that represents Val Morgan told Encore: “Usually advertising rises or falls because of the movies themselves. If there isn’t an Avatar or Titanic it’s slightly harder to sell cinema. Possibly this Christmas there wasn’t the mega block buster.”