Cinema sales house Val Morgan creates Brandfit in bid to widen media options

Tim Burrowes

August 18, 2011 9:46

Cinema company Val Morgan is to create a department aimed at selling marketing opportunities beyond onscreen ads. It will also attempt to create alliances with other media owners.

The creation of Brandfit is one of the first moves by new CEO Damian Keogh, who has begun the search for a GM to run the unit.

Keogh

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Damian Keogh Val Morgan

1 COMMENTS

chrisg 18 Aug 11

Good luck! For years Val Morgan has over priced and crammed more ads in the lead up to a movie than, Channel 7, 9 and 10 combined. I challenge any one to remember any of the ads when they walk out of the movie and any advertiser to say they got value from their investment..

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