Citi Australia reassures customers in wake of economic uncertainty in digital campaign

Citi Australia is targeting consumers who may feel uncertain about the current economic situation with a campaign by 303 Mullen Lowe. The agency won Citi Retail Bank’s acquisition and customer retention business 18 months ago, and the relationship with Citi Australia was recently extended.

“Now more than ever our clients are coming to us for leadership when it comes to navigating complex markets. We hope this campaign encapsulates our ability to help our clients maintain control, even when economic conditions are volatile,” Roger Slater, head of digital and segments for Citi Australia Wealth Management said.

The digital campaign leads customers to Citi’s wealth management options