Citibank dines out on branded content
Citibank has teamed up with a film maker who once worked with The Chasers to enter the branded content space, with a 45-second video capturing dining chaos and how customers can find the silver lining in a dinner date gone wrong.
The video, directed and produced by Nathan Earl, suggests the Citibank Dining Program can help consumers turn a bad, chaotic dinner date into a better one with a free bottle of wine.
https://www.youtube.com/watch?v=2A-oqlHfKNs&feature=youtu.be
Earl, who has worked on The Chaser’s War on Everything and Hungry Beast, said in a statement: “The team at Citibank wanted to create a piece of content that would work as sheer entertainment, and understood this would need to be light on branding as this was not a traditional TVC. We made the decision to keep the brand mention right until the end.”
And that’s a pretty tenuous link to the Chaser.
I went to see a taping once and got my mug on air. Can I be Chaser talent for click bait links?
I walked past Chas once in the city, do I count as Chaser talent?
Typically advertising people often come up with funny concepts but their ads are rarely funny, yet comedians can write funny ads/content but they rarely have any relevance or cut through for the brand.
It takes a rare breed of creative who can do both.
Thanks for the comments, we’ve decided to amend the copy to better reflect Nathan Earl’s history with The Chaser.
Cheers,
Alex, editor, Mumbrella