Citrus wins fashion brand projects

Following a competitive pitch, digital agency Citrus has won three projects for fashion retailer The PAS Group.

The announcement:

Digital agency Citrus has won a string of projects for Review, Metalicus and Republic – being some of the brands of the fashion retailer The PAS Group – following a competitive pitch.

Due to go live mid-year, Citrus will launch new online stores for Review and Republic and overhaul Metalicus’ existing digital retail platform. The brief aims to drive and maximise the group’s online sales by delivering an engaging digital brand and customer experience.

Peter Noble, CEO of Citrus, said The PAS Group was looking to create a loyal, multi-channel base of active online shoppers. “PAS started its online journey with Metalicus a few years ago, however our engagement is really taking the group to the next phase of its eCommerce strategy.”

“Our aim is to create a highly engaging online shopping experience and create a community of loyal brand advocates,” added Noble.

The new online stores will be supported by direct integration with the brands’ customer relationship management and point of sale systems.

“We’re seeing an influx of enquiries from both brands with no online retail presence and those keen to enhance their existing online stores or take a multi-channel approach. It’s great to see more and more retail brands embracing the eCommerce wave,” added Noble.

A recent PayPal Australia report projected online commerce to grow to $34.8 billion by 2013, with eCommerce spend growing at a rate of 12.4 per cent per annum.

Tim Smith of Metalicus and Review, said Citrus was selected for its rich heritage and proven track record in designing and building digital retail websites.

“We were after an agency that could develop a multi-channel strategy that would build our online retail proposition as well as continue to drive traffic in-store,” Smith said. “Citrus demonstrated innovative and creative ideas, and their extensive digital experience in the Australian retail sector also made us confident they could deliver on our business objectives.”

Capping off a successful month, Citrus has also been appointed by homewares retailer Bed Bath N’ Table to develop a multi-channel digital strategy across its 91 stores nationwide.

The wins support Citrus’ aggressive growth targets for 2012, having recently appointed two business development managers as well as the internal promotion of Anthony Goldman from Client Services Director to General Manager.

“Meeting the demands and needs of the internet shopper is what sets successful online fashion retailers apart,” said Noble. “They’re seeking both an engaging and intuitive experience and will build long and valuable relationships with brands that provide this through their online store.”

Source: Citrus press release


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