City of Melbourne seeking EOIs from creative agencies

City of Melbourne has announced it is seeking Expressions of Interest (EOIS) from creative agencies.

The announcement:

The City of Melbourne is seeking Expressions of Interest (EOIs) from creative agencies to develop new campaigns, showcasing Melbourne as a world-class destination to live, work, study, visit and invest.

Lord Mayor Sally Capp said the successful agency will create and deliver new marketing campaigns for the city, which will play a key role in supporting Melbourne’s strong growth into the future.

“We know Melbourne is the most unique, vibrant and creative city in Australia, and we want to make sure the rest of the world knows it too,” the Lord Mayor said.

“We’re looking to harness the power of Melbourne’s best creative minds to position the city as one of possibility, and deliver innovative campaigns that drive visitation and spending in our city.

“When restrictions allow, we want to welcome people back to our wonderful city, and this campaign will help us do that when it lands early next year.”

Applicants will be required to demonstrate their ability to research, develop, create, execute and evaluate major destination-led marketing campaigns.

The successful agency will work alongside the City of Melbourne for a three-year period.

City Activation portfolio lead, Councillor Roshena Campbell, said destination marketing will play a critical role in helping the city’s economy bounce back.

“There’s no doubt lockdowns have hit small business hard, and driving visitation is the most important thing we can do to ensure our city’s economy recovers,” Cr Campbell said.

“As restrictions ease, we want to showcase all that makes Melbourne the ideal city in which to live, work, study and invest.”

The EOI period is open from Monday 27 September 2021 to Wednesday 13 October 2021. EOIs will be open to eligible agencies on the Victorian Government Marketing Services register.

Source: City of Melbourne media release


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